Shopee announces new initiatives to power growth of digital retail, unlocked new '$100 million' m

• Published date: 13 January 2022
• Publication title: Xinhua Finance Agency

Businesses on Shopee Mall continue to see robust growth as majority of brands doubled their sales in the past yearSINGAPORE -Media OutReach- 13 January 2022 - At the Shopee Brands Summit 2022 held today at the Grand Hyatt Singapore, Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, announced new initiatives that will empower businesses on Shopee Mall to unlock new growth milestones. This comes after a year of strong growth momentum on Shopee Mall, where the majority of Shopee's brand partners more than doubled their Gross Merchandise Value (GMV) year-on-year, as they adapted to major shifts in the retail landscape.

The five brand partners of the Shopee $100 Million Dollar Club with Terence Pang, COO, Shopee (third from right).At the event, Shopee also unveiled five brand partners who made it to the 'Shopee 100 Million Dollar Club', an exclusive programme launched last year that awards brands who achieve at least US$100 million in GMV with bonus perks, including a dedicated regional brand campaign.

The five brands are L'Oreal Group, Oppo, realme, Samsung and Xiaomi.Terence Pang, Chief Operating Officer of Shopee said, "We are thankful for the tremendous support shown by our brand partners in 2021. As retail becomes hyper-digital and shopping online becomes integral to people's lives, we believe that there is huge room for growth in this region.

By working together with our brand partners, we will continue to expand and enhance Shopee Mall to serve more customers and scale to greater heights. I would like to congratulate our partners for their achievements last year, and look forward to creating better brand experiences for our users in the year ahead.

"In 2021, Shopee launched the Regional Champion Brands Programme (RCBP)supsup[1]supsup and worked closely with the brand partners to co-create regional campaigns that saw great success, making up almost one-fifth of participating brands' annual GMV. Following the success, Shopee will continue to support the 20 brand partnerssupsup[2]supsup onboarded this year with priority access to new initiatives and campaigns that will deliver high business impact.

RCBP partners will also enjoy early consideration for pilot brand protection initiatives, such as feedback forums and new tools to simplify and expedite submissions on brand protection matters.uStrengthen ecosystem with enhanced marketing, partnerships and data toolsAs the pandemic accelerated the shift to online and gave rise to new digital...